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National contest launched to help overlooked shelter and rescue cats find homes


Shy cats often have difficulty getting adopted.

Some cats fly off the shelves at shelters and pet fairs. Others for any number of reasons - age, medical challenges or appearance – take longer to find their forever homes. Pet food manufacturer Petcurean wants to help these overlooked but “purrfectly adoptable kitties.” The company just announced the "Uplift the Underdog: Cat Edition" contest. The program's goal is to help increase adoption consideration for "underdog cats.” It’s open to all rescue groups and animal shelters across the United States and Canada now through November 16, 2018.


Petcurean notes that The Humane Society of the United States (HSUS) estimates that each year, 3.2 million cats enter U.S. animal shelters nationwide and 70 percent of those cats are euthanized, despite research showing that the majority are healthy and could have been adopted. By inspiring people to see beyond the so-called imperfections and focusing on the amazing heart and spirit of the cats, the Uplift the Underdog: Cat Edition contest hoptes to help shelter cats find the loving homes they deserve. The contest is an evolution of the company's "Uplift the Underdog" contest held earlier this year, which resulted in several of the finalists being adopted.


Rescue organizations are encouraged to enter their most overlooked but deserving cats for the chance to win a lifetime supply of Petcurean food for the winning cat and a 500-pound donation of pet food to the shelter or rescue group. Entry is open now through November 16, 2018.


After completing the online application form, eight finalists will move to the next round. During the finalist round, consumers will vote for their favorite cat through Petcurean's website. The cat that receives the most votes within one week will be awarded the grand prize. The winner will be announced on December 3, 2018.


Grand Prize

  • Lifetime supply of Petcurean cat food

  • Feature in a Petcurean marketing campaign

  • Promotion on Petcurean's website and social channels

  • 500-pound donation of Petcurean pet food to the winning cat's shelter/rescue group

  • A Petcurean gift basket filled with supplies, toys and more

All Finalists

  • 1-year supply of Petcurean cat food

  • 500-pound donation of Petcurean pet food to the winning cat's shelter

  • A Petcurean gift basket filled with supplies, toys and more

For more information on Petcurean's Uplift the Underdog: Cat Edition contest and to enter, visit www.UpliftTheUnderdog.com. Eligibility restrictions apply.

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